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Made in Germany
100% Upcycling

Meet Sinah

Born in Koblenz in 1980, Sinah Schlemmer left the Westerwald where she grew up at an early age.  At 18, she moved to London for a few years to train as a dancer.  After successfully graduating from the prestigious London Studio Centre in London, she returned to Germany and completed several successful contracts with the Deutsches Theater in Munich, the Stadttheater in Ingolstadt, and TV spots for MTV-Europe before moving to Cape Town in 2004.  While there she continued her dance career and choreographed for numerous fashion shows such as the “Sports Illustrated Swimwear Show," the “Clifton Beach Challenge”, the “Starburst Band Tour”, and starred as a dancer in the Bollywood movie “Aitraaz,” (which was filmed in Cape Town).  Returning to Germany in 2005, Sinah took a moment to pause from dancing and temporarily worked as a flight attendant until she started her marketing studies in Wiesbaden in 2006.

Skihoe was the casual wear brand for freestyle skiers.  The twin-tip skis, which were newly emerging at the time (and could also be used in reverse) created a completely new lifestyle sport that lacked the right look.  Sinah designed the right fashion for this lifestyle, which was produced in Vietnam.  An avid skier herself, Sinah advertised her ski fashion on the peaks of the Rocky Mountains and the slopes of California.

In 2011, Sinah suffered a serious setback in the form of a traumatic injury while skiing.  The consequences were sever.  The surgery itself was remarkable, but the time needed to fully recover was time lost to her business and opportunities.  It was at this point that Sinah met her husband and her first son was born shortly after. With her husband and son, she moved back to the Westerwald in 2014, where her second son was born in 2016.

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