Skihoe was the casual wear brand for freestyle skiers. The twin-tip skis, which were newly emerging at the time (and could also be used in reverse) created a completely new lifestyle sport that lacked the right look. Sinah designed the right fashion for this lifestyle, which was produced in Vietnam. An avid skier herself, Sinah advertised her ski fashion on the peaks of the Rocky Mountains and the slopes of California.
In 2011, Sinah suffered a serious setback in the form of a traumatic injury while skiing. The consequences were sever. The surgery itself was remarkable, but the time needed to fully recover was time lost to her business and opportunities. It was at this point that Sinah met her husband and her first son was born shortly after. With her husband and son, she moved back to the Westerwald in 2014, where her second son was born in 2016.